ZMOT of Digital Analytics

  1. People are connected to people
  2. There are 10 touch points before user decides to buy a product
  3. There is no absolute truth in attribution modelling
  4. Mobile provide us information and become the first touch points in terms buying decision
  5. Today consumers owns multiple devices and move seamlessly between them throughout the day
  6. We use an average of 3 different screen combinations  everyday

Source : Online Marketing Institute