News Feed FYI: Taking into Account More Actions on Videos

I think Agency is the one who have to adapt faster than anyone.

Facebook Newsroom

By: Meihong Wang, Engineering Manager, and Yue Zhuo, Software Engineer

The goal of News Feed is to show you the stories that matter most to you. As part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. One of the most significant findings from this work is that there are many times people don’t want to like, comment on, or share a post, but this does not mean it wasn’t meaningful to them. We recently shared that we now take into account the amount of time people spend on a particular story relative to other content in their News Feed.

We have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs…

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