News Feed FYI: Taking into Account More Actions on Videos

I think Agency is the one who have to adapt faster than anyone.

Facebook Newsroom

By: Meihong Wang, Engineering Manager, and Yue Zhuo, Software Engineer

The goal of News Feed is to show you the stories that matter most to you. As part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. One of the most significant findings from this work is that there are many times people don’t want to like, comment on, or share a post, but this does not mean it wasn’t meaningful to them. We recently shared that we now take into account the amount of time people spend on a particular story relative to other content in their News Feed.

We have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs…

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Why UX is Important?

If you understand your users you’ll be fine

UX means making every visitor feel like your website was built for them, because people are coming to your site with a specific goal in mind, it’s important that you help them quickly reach that goal.

It’s worth the time to sketch out the attributes of the visitors you care about: 

What they value, what their goals are, and what concerns might stop them from using your siteSome people call this type of sketch a persona.

So by making sure that your site helps people quickly orient themselves and work out whether you have the information they want, you make their lives easier. That makes them happier and therefore more willing to use your site in the future.

Organizing Content

So take the time to think about the best way of categorizing your content. Even if you’re working on an existing site, the sooner you create a good content model, sometimes called the information architecture, the sooner you can arrange your content in a way that makes sense to your users.

Site maps are normally people’s last resort when they’re looking for information. Once they’ve exhausted the navigation and search options, they will try the site map just in case the items they are looking for is magically in it.

Make sure that your site behaves the same way as other sites out there. Being kind to your users. The ways you differentiate your site from everyone else’s is by offering something unique in your content, not in the way your site is setup.

What’s unique about your blog is what you say and not how you present it. What’s unique about your portfolio is the design inspiration, not the site layout. Your ecommerce site structure can be the same as everyone else’s, as long as the products you sell are awesome. The structure of your Internet should fade into the background, so the information can be highlighted.

Simple design lets your visitors find the information they’re looking for quickly.Consistent design means your site’s navigation is easy to remember. And standard design makes the interaction easy to learn

By sticking to these three principles, you give visitors the fastest and easiest route to finding the information they are looking for.

if you understand your users and you’ll be fine

Source : Online Marketing Institute

Young Spikes 2014 – Integrated Media Category

The Young Spikes Digital Competition will challenge teams to create an Integrated Media campaign.Teams will be briefed by a client and expected to give a campaign to solve a problem.

This is my second chance to participate in Young Spikes Asia. The brief is to spread the awareness about Diabates among people in Indonesia.

Diabetes is among the world top silent killer disease , but in their golden age, young people think that they are “invincible”

On the other hand, young people care with their
Future well being..Let’s shake their faith of their invincibility, that their health is not long lasting.. We sent them an advice using different way and even that they might never think of.

Young Spikes 2014-Intan-Bagus

ZMOT of Digital Analytics

  1. People are connected to people
  2. There are 10 touch points before user decides to buy a product
  3. There is no absolute truth in attribution modelling
  4. Mobile provide us information and become the first touch points in terms buying decision
  5. Today consumers owns multiple devices and move seamlessly between them throughout the day
  6. We use an average of 3 different screen combinations  everyday

Source : Online Marketing Institute